For PRADA's 110th anniversary, the PRADASPHERE II exhibition in Shanghai celebrates its influential fashion narrative.
Wiredcraft has helped the brand create an innovative WeChat mini-program for the event, featuring RSVP options, 3D interactive maps, and the ability to book special on-site programs for a seamless O2O experience.
What have we done
3D interactive map with comprehensive online guidance
The mini-program transforms the way visitors explore the event with its cutting-edge 3D mapping technology. Spanning all 16 rooms, it provides detailed virtual tours completed with rich online descriptions, allowing guests to navigate and discover PRADA’s diverse world of fashion, from its gallery, cinema, architecture and vitrine. This interactive guide invites guests to delve into the creativity and heritage that define PRADA’s esteemed legacy.
Dive in with exclusive audio guides by celebrities
Incorporating Wiredcraft's optimized UX design, the mini-program now features a bilingual audio guide function. Visitors can enjoy narrations by Prada ambassador Li Xian and actress Du Juan, offering personal insights into PRADA's iconic designs and their historical and cultural significance.
Book on-site special programs via mini-program
In addition to its digital features, the mini-program provides access to a variety of on-site special programs curated by PRADA. These include engaging talks by esteemed designers, content creators, and editors, as well as creative workshops for children co-hosted by UCCA Lab.
When booking, visitors can also download beautifully designed wallpapers by PRADA and a specially curated music playlist for PRADASPHERE II. The internationally acclaimed electronic music maestro Plastikman (also known as Richie Hawtin) personally creates the music, offering users a unique auditory experience while they explore the world of PRADA.
“The exhibition’s rich history is truly remarkable. The mini-program made booking tickets and guides effortless, and the online audio guide enriched my visit. This exceptional O2O experience immersed me in PRADA’s world, deepening my understanding of the brand,” said a visitor using the mini-program at PRADASPHERE II.
