Demand review
Create Heineken Mini Program, establish Heineken WeChat Ecosystem, and realise the operation and retention of the brand's crowd in the private domain of the brand
Competitive Overview
What can we do for the Heineken Mini Programe
Function arrangement logic
Hoping my members will use the mini programme every day (weekend) and bring in new users and consumption
• Member registration and retention so that we can better utilize private domain passenger traffic
• Connect with offline merchants and events (star map, scan code points,etc.)
• Promotion with Marketing Campaign
Sitemap
WIREFRAME – Homepage
WIREFRAME – Member Centre
How to get and spend points
WIREFRAME – Mall
WIREFRAME –discover
UI logic
UI overview
WIREFRAME – To Business Homepage
UI-To Business Homepage
